Hrithik Roshan recently found himself at the center of social media criticism after appearing in a new ad that many viewers mistakenly believed was promoting pan masala. The ad, which surfaced on Wednesday, features Hrithik endorsing a flavored cardamom product launched by a brand known for its pan masala.
In the ad, Hrithik is seen channeling his inner Tom Cruise, playing a suave character who drops his on-screen lady love at a private airport. The plot revolves around Hrithik stealing a box of silver-coated cardamom, which he enjoys while sitting in his car. He then takes a private jet and a fighter plane to return the girl’s forgotten bag.
Social Media Outrage: “Gutkha Roshan” Comments
The ad quickly drew the ire of social media users. Many expressed their disappointment with comments like, “This is not Hrithik Roshan, he has become Gutkha Roshan.” Fans voiced their dismay, saying that Hrithik’s image had taken a hit with this endorsement. One user remarked, “Why is Hrithik promoting this rubbish product?” Another asked, “What are you doing, Hrithik? Why are you doing this?” The general sentiment was one of disappointment, with many feeling let down by the star.
Comparisons to Akshay, Ajay, and Shahrukh’s Controversial Ads
This incident draws parallels to the backlash faced by Bollywood stars Akshay Kumar, Ajay Devgn, and Shahrukh Khan in 2023, who also came under fire for appearing in a pan masala ad. The criticism was so severe that the actors had to issue apologies to their fans.
However, it’s important to note that Hrithik Roshan’s ad is for flavored cardamom, not pan masala, as some have mistakenly assumed. Despite this, the association with a brand known for pan masala has stirred controversy, highlighting the fine line celebrities walk when choosing endorsements.