Bollywood superstar Shah Rukh Khan, often referred to as the “King of Bollywood,” has dominated the industry for over three decades. Known for his charismatic presence and sharp business acumen, Shah Rukh has not only excelled as an actor but also as a successful entrepreneur. In a recent interview, actress Taapsee Pannu shared an interesting anecdote about how Shah Rukh Khan transformed her views on paid promotions and the importance of strategic marketing.
Shah Rukh Khan’s Unique Perspective on Promotion
Taapsee Pannu, who starred alongside Shah Rukh Khan in the 2023 film Dunky, revealed how a conversation with the Bollywood legend made her rethink her stance on paid promotions. Speaking to ANI, Taapsee recalled how she initially held a strong belief that publicity should be organic, without resorting to paying people to say good things about her. However, Shah Rukh Khan’s perspective made her reconsider.
According to Taapsee, Shah Rukh explained that paying people to promote you is akin to investing in billboards for advertising. He told her, “They are billboards, and you pay for billboards for your ads, for your work. When you want to show it to people, so people who want money to say nice things, they should be treated like billboards. People should be used as a marketing tool.”
This analogy struck a chord with Taapsee, who admitted that she was initially opposed to the idea of paid promotions. However, Shah Rukh’s explanation made her realize that in the competitive world of entertainment, strategic marketing is essential. “He changed my viewpoint so quickly, which only a very intelligent person can do,” Taapsee remarked, acknowledging the impact Shah Rukh had on her thinking.
Learning from the Best: Akshay Kumar’s Influence
During the same conversation, Taapsee also shared her experience of working with another Bollywood superstar, Akshay Kumar. She revealed that Akshay’s approach to work and his calm demeanor left a lasting impression on her. Akshay, who made a cameo in Taapsee’s film Naam Shabana, taught her the importance of staying composed, even in challenging situations.
Taapsee admired how Akshay never lost his cool, no matter the circumstances. “I have never seen him getting angry. He never raises his voice, never gets upset. He is very calm and I have never seen him speak ill about anyone,” Taapsee shared. This lesson in maintaining a positive and calm attitude in the face of adversity was something Taapsee found invaluable, especially early in her career.
Recent Projects and On-Screen Pairings
Taapsee Pannu recently appeared in the film Khel Khel Mein alongside Akshay Kumar, though the movie did not perform well at the box office. However, her collaboration with Shah Rukh Khan in Dunky received much praise from fans. The on-screen chemistry between Shah Rukh and Taapsee was widely appreciated, further solidifying Taapsee’s position as one of Bollywood’s versatile and talented actresses.
As Taapsee continues to grow in her career, the lessons she has learned from industry veterans like Shah Rukh Khan and Akshay Kumar will undoubtedly guide her in navigating the complex world of Bollywood. With Shah Rukh’s insights on marketing and Akshay’s example of professionalism, Taapsee is well-equipped to tackle whatever challenges come her way.
