Hollywood superstar Robert Downey Jr. has sent a strong message to future executives who might consider using AI to recreate his image or bring his iconic Marvel character, Tony Stark, back to life. Downey, known for his portrayal of Iron Man, joked that even if he isn’t around, his law firm will remain active to handle such cases.
Concerns Over AI Likeness in Entertainment
Speaking on the podcast “On With Kara Swisher”, Downey discussed his thoughts on AI and the ethical concerns surrounding its use. When asked about deepfakes and AI recreations, Downey expressed little personal worry for now but acknowledged the growing issues it presents. “I’m not concerned right now because the people currently running the show wouldn’t do something like that to me, with or without me,” he said.
However, he admitted that future executives might think differently. “You’re right. I’ll sue them all on principle,” Downey quipped. He humorously added, “My law firm will still be very active,” drawing comparisons to Elvis Presley’s estate, which continues to protect the late singer’s image long after his death.
Downey’s Approach to AI: Ethics over Profit
Beyond entertainment, Downey spoke about his investment in AI companies, emphasizing his focus on ethics. “It’s not just about lining my pockets. I look at the people involved—do they have sound morals? Is their purpose ethical? Can I learn from the experience?”
This thoughtful approach shows that Downey’s interest in AI is more nuanced than simply leveraging new technology. He prioritizes aligning with companies and individuals whose goals reflect moral responsibility.
Current Work and Upcoming Marvel Return
Currently, Downey is performing in McNeal, a play about a Nobel Prize-winning novelist using AI to write new material. Although the production has received mixed reviews, Downey’s performance has been praised. The play will run at Lincoln Center Theater until November 24.
In addition, Downey is set to make a dramatic return to the Marvel Cinematic Universe (MCU) in the upcoming Russo Brothers’ films Avengers: Doomsday and Avengers: Secret Wars, this time portraying Dr. Doom. With these projects, Downey continues to solidify his position as one of the highest-paid actors in Hollywood.
Standing Firm on AI Rights
Downey’s warning reflects the broader debate about the use of AI to replicate actors’ likenesses without their consent. While he remains optimistic about the current leadership at Marvel, his remarks suggest he’s prepared for a future where AI misuse could become more common—and he intends to fight it head-on, even if only through his lawyers.
